Position | Salesforce Email Marketing Campaign Specialist |
No of Positions | 1 |
Department | Sales |
Organisation | Beaconhouse Technology |
Experience | 3-6 years |
Salary range | 150k – 250k |
LinkedIn Budget | 20k total & approx 4,490/day |
Join Our Dynamic Team as a Salesforce Email Marketing Campaign Specialist!
As a Salesforce Email Marketing Campaign Specialist to manage and optimize our email marketing efforts. The ideal candidate will have in-depth expertise in scheduling email campaigns, managing email calendars, handling email delivery challenges (bounces, reply rates), and ensuring high engagement and deliverability rates. This role requires strong technical proficiency in Salesforce Marketing Cloud (or equivalent), strategic planning skills, and hands-on experience in running data-driven email campaigns.
About Us
We are a young dynamic tech company committed to innovation and excellence, backed by a 50-year old conglomerate in education. Our collaborative environment encourages creativity, growth, and continuous learning. Join our team and make a positive impact!
What You’ll Do
- Email Campaign Management:
- Plan, schedule, and execute email marketing campaigns using Salesforce Sales Cloud.
- Oversee the email calendar to ensure timely delivery of campaigns aligned with business goals.
- Segment and personalize campaigns to target specific audience groups for higher engagement.
- Performance Monitoring & Optimization:
- Track campaign performance, including open rates, click-through rates, bounce rates, and reply rates.
- Identify delivery issues, manage soft/hard bounces, and troubleshoot email deliverability challenges.
- Implement A/B testing to optimize subject lines, content, and send times for improved response rates.
- Database & List Management:
- Maintain and clean email lists to ensure database accuracy and health.
- Manage unsubscribes and compliance with data protection laws (GDPR, CAN-SPAM, etc.).
- Collaborate with the sales and data teams to enhance lead nurturing and pipeline contribution.
- Reporting & Insights:
- Generate detailed reports to track campaign success and present actionable insights to the team.
- Analyze reply rates and other engagement metrics to refine campaign strategies.
- Cross-Functional Collaboration:
- Work closely with design, content, and sales teams to create high-performing email campaigns.
- Align email marketing activities with broader sales and marketing objectives.
Why Join Us?
- Work on innovative projects that enhance business efficiency and marketing success.
- Gain exposure to the latest Salesforce tools and integrations.
- Collaborate with a passionate and forward-thinking team.
- Enjoy flexible working hours and remote work options.
- Participate in company-sponsored events and professional development programs.
Required Skills:
- Proven experience as an Email Marketing Specialist or in a similar role.
- Hands-on expertise in Salesforce Sales Cloud (or a similar email marketing platform).
- Strong understanding of:
- Email scheduling and automation.
- Managing bounces, deliverability issues, and email reply rates.
- Email calendar management and workflow optimization.
- Proficiency in analyzing campaign performance metrics (CTR, open rates, bounce rates, etc.).
- Knowledge of email segmentation, A/B testing, and personalization techniques.
- Familiarity with data privacy regulations (GDPR, CAN-SPAM, etc.).
- Exceptional communication, organizational, and time-management skills.
- Strong analytical mindset with a results-driven approach.
- Certification in Salesforce Marketing Cloud Email Specialist or similar.
- Experience working with tools like HubSpot, MailChimp, or Apollo.io.
- Background in lead generation, nurturing, and B2B email marketing campaigns.
Benefits:
- Competitive compensation based on experience and matching industry standards
- Flexible work schedule
- Opportunities for professional growth and development
- Subsidised primary and secondary education for dependents
- Healthcare insurance for self and dependents
- Paid time off, transport allowance, provident fund, and team events
At Beaconhouse Technology, we value our employees and provide the resources they need to succeed. If you’re passionate about leveraging Salesforce for impactful marketing and business success, apply now for this exciting role as a Salesforce Email Marketing Campaign Specialist! 🚀